We live in a colourful world. We are surrounded by colours everywhere we go, whether going to a restaurant with friends, having fun in the neighbourhood park with our furry best friend, or cooking dinner. It’s important to know that each colour is tied to an emotional and psychological response.
That’s why you need to understand the meaning behind each colour.
For example, blue might not work for a restaurant logo, as it transmits tranquility and peace rather than stimulating your appetite.
Now let’s go deeper and see what each colour means for us.
What’s your brand saying to your customers?