You are creating a blog or website for your online business and it has it all; good design, even colour tone, and a nice layout. But what about its hosting?
Good hosting is one of the most important factors to consider when developing a website because this is where your site’s data is stored and made available for public viewing.
That’s why you need to invest in good web hosting services; stick with us today to find out what you should be looking for.
What is Web Hosting?
Web hosting lets online businesses and individuals store their website’s data and files on a server and make the content visible and accessible around the globe via World Wide Web (WWW).
Basically, the website owner has to post their website or the information on special computers called servers/hosts. This way, if anyone wants to visit your website, they will simply type the web address (domain name) into a browser and it will show up in search results.
Things That A Good Hosting Website Contains
- Good website speed and uptime, not less than 99.9%
- Website safety (SSL certificate) should be your priority
- 24/7 customer support who is reliable and well versed to deal with any technical uncertainties
Advantages of Good hosting service
1. Improve the Site Performance and Loading Speed
The standard response time for a website is around 3-4 seconds. If your site takes longer than that, the visitors will probably leave your site and go to your competitors’ site. Likewise, slow loading time also affects your website’s ranking because Google has declared speed as one of the most important factors influencing your site’s ranking. You don’t want visitors to leave your site or Google to de-rank it, right?
That’s why you should opt for fast, reliable web hosting that may help increase the speed as well as the number of visitors on your site. A good web host offers efficient tools and software that reduce lag and helps host large traffic on site.
2. Official Email Accounts
The hosting services let you create your domain email accounts if you have your domain name. For instance, you have a domain name (www.xyzwebsite.com), and with the email address provided by your hosting company, you can create your domain email account (firstname.lastname@example.org).
This way, you get a dedicated email account for your business.
4. Search Engine Optimisation
Hosting is responsible for your online business and blog websites processing and ranking in search engines. Good hosting will optimise the website performance, ultimately helping it rank faster and increase profit by reducing the time and expenses on various activities to maintain the site’s speed.
5. Website Security
Security is what we all look for, specifically in the online world. So if you choose a website with an SSL security certificate, it ensures that all your data and files are in safe hands.
Impact of a Good Web Hosting on Google Search and Google Ads Performance
Everything we have mentioned above, a secure server, response time, and performance influence SEO. In short, any website’s performance is directly related to SEO. A hosting company should observe good SEO practices such as;
- Keep an eye on whether the ad keyword is relevant to Google searches or not
- Guarantee a high conversion rate by increasing the percentage of sales and site users
- Plus, the host is capable of running your website at exceptional speed
To sum up, if you have no technical experience or you want to run a website or your online business successfully, you need a good web hosting service. We offer a reliable hosting service that ensures good hosting for your website and is available 24/7 for its customers. Visit our website for more details or contact us for a free consultation.