Typography in web design

There are thousands of fonts now available for use on a website. This is only a recent thing, we used to be limited to whatever the most common fonts were on a user’s computer. We could assume that most people had the default fonts such as Arial, Verdana, Times and they were safe to use. If we used Open Sans (for example) it would be displayed as a normal (probably Arial) font on a computer which didn’t have Open Sans installed.

Nowadays, there are lots of options, the most popular being Google fonts. Google have bought the rights to a number of fonts and these are now available for use because the font that is displayed is shown from Google’s library and it doesn’t matter if the user doesn’t have the font installed on their PC or Mac.

It’s still best to be careful though, as the choice of font can make a big difference to the look of your new website. Only use a maximum of fonts (3 at a push) and use different weights and cases for impact instead of extra fonts.

Often, a mix of fonts can enhance the design, especially if one font is used for headings with a different font for the body of the page.

Designing with typography is a skill of its own but with careful manipulation, a stylish look can be achieved. Just remember to keep the design consistent.

Need more help and advice? Find out more about our web design services in Exeter