Are you looking to expand the organic reach of your business and generate better sales leads?
Cube Lab can offer the top SEO services Exeter has to offer.
SEO is all about increasing the organic profile of your business, bringing relevant traffic to your website, and generating more leads relevant to your business.
Search Engine Optimisation is the bread and butter of any digital marketing agency worth it’s salt. Our SEO Exeter team offer packages that are one of the most comprehensive in the SEO agencies market. Using our Attention, Trust and Value method, our team of digital marketing experts can achieve outstanding results.
SEO is an essential part of your digital marketing strategy. Together we will create an SEO strategy to get your company ranking higher for desired search terms to increase your traffic and sales.
Our SEO Process
1. CURRENT SEO SITUATION
Every SEO project we manage is unique and unfortunately, there is no one-shoe-fits-all solution for SEO.
First, we conduct an SEO audit of your website.
We look at:
- The volume of organic traffic,
- User behaviour on the website,
- Current keyword rankings,
- Conversion rates if available and,
- Technical health of your site
Our SEO experts have the experience and tools to evaluate your website and identify areas where we can make the biggest difference.
2. SET SEO OBJECTIVES
We highly recommend agreeing on the objectives of the SEO as soon as possible and setting measurable KPIs. Whether you are working with Cube Lab or any other SEO company in Exeter, it is necessary to monitor progress. What you expect from the website will vary depending on your business and industry. Here are some examples: e-mail signups, enquiries submitted, or keyword ranking for a specific area.3. DEVELOP AN SEO STRATEGY
We will help you create an SEO strategy based on the agreed objectives. First, we develop a short-term strategy, which focuses on quick wins and fixes. Second, we outline a long-term strategy, identify growth opportunities and implement scalable strategies.
4. MONITOR SEO RESULTS
We gather the measured KPIs and present them to you in an easy-to-understand format. It is not just a PowerPoint presentation we generate each month, but you have 24/7 live access to your data. Depending on how invested you want to be in the process, one of our SEO consultants is available for either bi-weekly or monthly meetings.
Our SEO Services Include
KEYWORD RESEARCH
Keyword research is an essential step in the SEO process. We have the experience and tools available to find keywords relevant to your business and identify opportunities to rank for. We can undertake a keyword gap analysis to identify keywords your competitors are ranking for and add them to your SEO strategy.COMPETITOR ANALYSIS
As more businesses are starting to realise the potential of SEO, it is necessary to monitor what your competitors are doing SEO-wise. We keep tabs on your competitors for you and help you stay one step ahead.TECHNICAL ANALYSIS
We look at the technical state of your website and make sure it is up to scratch with the latest industry standards. Having your website technically optimised is also the best way to battle the constant Google algorithm updates. Occasionally, you might need to include a web developer to implement fixes. We can liaise with your web design team, or we can draw on our website design team.ON-PAGE SEO
We implement the on-page SEO changes on your pages, monitor the performance and adjust as necessary. SEO is an ongoing process and if you want to stay on top of the Google Search results, you cannot stay still.LOCAL SEO
For some businesses, local SEO can be a game changer. If you have a local store, for example, we can help you appear on the Google maps results page and rank for area-specific keywords.LINK BUILDING AND OUTREACH
We can help you identify relevant, high-authority websites and create a white-hat link-building strategy to generate backlinks.SEO RESULTS REPORTING
You have 24/7 live access to your SEO results. We provide you with an interactive report so you can filter your data by e.g: country, city, or source of traffic. If you use other marketing channels, such as social media, or e-mail campaigns, we can help you monitor the impact of these campaigns.Our SEO Packages
BASIC
Google My Business Setup
Google Analytics (including GA4) Setup
Google Search Setup and Monitoring
Conversion Tracking Setup
In-depth Keyword Research
Meta data creation/implementation
Monthly Reports Real Time
BOOSTER
Google My Business Setup
Google Analytics (including GA4) Setup
Google Search Setup and Monitoring
Conversion Tracking Setup
In-depth Keyword Research
Meta data creation/implementation
Monthly Reports Real Time
On Site Content Creation
Regular Speed Checks
OPTIMISER
Google My Business Setup
Google Analytics (including GA4) Setup
Google Search Setup and Monitoring
Conversion Tracking Setup
In-depth Keyword Research
Meta data creation/implementation
Monthly Reports Real Time
On Site Content Creation
Regular Speed Checks
Click Through Rate Analysis
1 Blog/month
Competition analysis
Consultancy Grade SEO strategy Advice
Backlinking
ELEVATE
Google My Business Setup
Google Analytics (including GA4) Setup
Google Search Setup and Monitoring
Conversion Tracking Setup
In-depth Keyword Research
Meta data creation/implementation
Monthly Reports Real Time
On Site Content Creation
Regular Speed Checks
Click Through Rate Analysis
2 Blogs/month
Competition analysis
Consultancy Grade SEO strategy Advice
Backlinking
There is no exact answer to this question because there are too many factors to consider. How competitive is the industry? What is the competition doing SEO-wise? What keywords are you targeting?
For example, a specific keyword such as joiner in [city] would be easier to rank for than for example, a generic keyword, such as laptops. Also, depending on the status of the website, results can show earlier or later. SEO is a long run, but the results can be phenomenal. SEO is, after all, the king of Return on Investment (ROI).
SEO and PPC work the best when they are done together, but we understand the budgetary constraints. In our experience, if websites are doing well organically through SEO, then the PPC campaigns perform better. So, we would always recommend doing SEO first or at least starting the PPC with a smaller budget at first.
However, if there is a good opportunity to start PPC straight away, and your budget allows it then, there is no reason why you shouldn’t.
When talking about on-page SEO, you can think about it as anything the end-user can see. It is the content, meta titles and descriptions, image optimisation, internal links, or H tags.
Technical on the other hand is for the Google crawlers. It includes site speed, sitemaps submissions, hreflang tags, structured data, or canonicalization.
Off-page SEO is probably the most elusive discipline. It includes backlinks building, reviews, podcasts, content marketing, or social media.