How does Blogging help SEO?

SEO (search engine optimisation) goes hand in hand with blogging because you need to
optimise your blog posts for the right keywords and use the best SEO practices if you want to
rank higher than your competitors. In fact, every single blog post should target a main long-tail
keyword (consisting of three words or more).



Here’s the best thing about SEO blogging: it doesn’t bring you just one SEO benefit, but it helps
both your blog posts and your entire website ranks higher in quite a few different ways.


1. SEO blogging provides fresh content

If you were looking for a book on digital marketing, would you pick book A that was published
in 2001 or book B, written a month ago? In most cases, that’s the same for Google and search
engines: if they see that a website hasn’t been updated in years, they’re going to think that it’s
probably not relevant and favour the one that gets updated every month instead. Blogging
regularly is a great way to add organic content to your website, showing search engines that
your website is fresh and up to date: perfect to be shown to its users.


2. It creates more indexed pages

Back to the book analogy, if someone told you that they want to learn all about cooking with
eggs, would you recommend a small booklet or a larger book with plenty of different sections
that cover all aspects of cooking with eggs? Google prefers websites with lots of content.
Updating your blog regularly will automatically result in lots of new pages, because… every blog
post is a new page.


3. You can target (and rank) for more long-tail keywords

Let’s say that your business consists of selling sports equipment. You’re probably already
targeting different keywords across your main pages (‘training shoes’, ‘football boots’, golf
clubs etc.), but those are mainly for prospects who are ready to buy. Most of your dream
customers aren’t, they may be researching before purchasing and they will discover new
businesses via long-tail keywords. While they’re a bit more difficult to include on your main
pages, they’re perfect for blog posts. If you only rely on a few core product pages while your
main competitor blogs about relevant topics such as ‘the best golf clubs for beginners’ or
‘running shoes for the road’, guess which website is more likely to show up to new potential
customers? Blogging about relevant topics in your industry and answering your audience’s
questions is not only a fantastic way to showcase your expertise and build trust, it helps you
rank for relevant long-tail keywords and attract a larger portion of your target market in the
first place.


4. Blog posts are perfect to add internal links…

Internal links are important because they help Google’s algorithm understand what your
website is about, guiding its crawlers through its correct structure. A blog is ideal to include
these internal links naturally within your articles. If you sell camping gear and you’re writing a
blog post about ‘How to put up a tent, even if you’ve never been camping before’, you’ll
obviously want to include an internal link to your tents. Or, if you talk about sustainability, you
will link to your Ethos page where you mention the importance of an eco-friendly approach for
your company.


5. External in-bound links

If nine friends of yours recommended that new restaurant in town, you’re probably going to
want to check it out. Likewise, if Google sees that other websites are linking back to yours, it’s
going to assume that it’s because you have excellent content on there, and it’s going to make it
rank it higher. While it’s hard to get people to link back to your ‘About Us’ page, it’s much more
likely that someone who’s writing an article on the benefits of a frame tent will want to link to
your blog post on ‘How to put a tent for beginners. In fact, companies with a blog on their
website receive up to 55% more visitors to their site


6. It’s easy to share on social media

While social shares aren’t a direct ranking factor, they allow you to amplify some of the other
ways in which blogging helps with SEO. After all, the more people see and share your blog post
on socials, the more visits your website can receive. This will allow your brand to be discovered
by people who don’t follow you on social media just yet and who haven’t even heard about you
before. And it might eventually mean more backlinks, too!


Blogging helps SEO by allowing you to target more keywords than you normally would through
your main pages, as well as reinforcing other ranking factors such as fresh content, more
backlinks, and a higher number of indexed pages.
However, this is just one important aspect for improving your google page rankings there are
many other practices that are essential for getting the best SEO results. We would be delighted
to have an exploratory chat with you to see what could be done to increase traffic into your
website and create growth please do get in touch.