There’s more to good graphic design than just fancy fonts and colours. The best designs are aimed at a target market – your customers. There’s little point in designing something that you absolutely love if it doesn’t ‘connect’ with your customers.
Engage with your customers
The best graphic designers will aim to find out all about your customer, get under your skin and design a concept that will engage with your customers, be it through a new design for your business cards or a new brochure.
Sometimes a fresh approach is needed to grab the attention of new customers and great graphic design will do that through a careful choice of fonts, colours and attention to detail.