Typography in web design
There are thousands of fonts now available for use on a website. This is only a recent thing, we used to be limited to whatever the most common fonts were…
The design process of a logo
People often ask me what’s involved in designing a logo or they wonder why it costs so much (I’ve even been asked why it costs anything at all. But that’s…
Design that works
I changed bank recently (well, I’m trying to change banks, it’s not been that straightforward but that’s another story). So far, I've received my new debit card in the post…
A tale of good customer experience
The other day, like many other families, we went out to lunch for Fathers Day. We went to a local place that serves great food and is pretty popular so…
Do you need a re-brand?
Ask yourself; does your brand tell a story? As a business owner, it can be very difficult to take a step back and review whether or not your brand does…
Why branding is important to your company’s identity
“I don’t need a brand, I just need a logo!” We hear this a lot. Worryingly too much, actually. It’s probably just ahead of “how much do you charge for…
Graphic Design in Exeter, Devon
There's more to good graphic design than just fancy fonts and colours. The best designs are aimed at a target market - your customers. There's little point in designing something…