The Body Society is a University of Exeter extracurricular society that is dedicated to both getting fit and having fun, by running regular classes and social events. When the society came to us, they said that the group mainly consisted of females. They believed this to be partially due to their current branding, which was mainly oriented around a feminine design.
So to attract more guys into the society, but without it being primarily male-dominated, the new branding had to be gender neutral, and simple.
We developed the logo for BodySoc bearing this in mind, creating a simple gender-neutral stick figure. We tried many variations of this shape before we finally created a simple sprinting figure which was both simple, and clear. This logo can be used on a number of different areas, from society t-shirts to social media icons.
Logo design · Branding